Case Study: Gliderz Pickleball – Organic Growth After Website Redevelopment

How website redevelopment and search optimization grew organic clicks for a pickleball manufacturer in India.

Client: Gliderz Pickleball, a pickleball paddle and ball manufacturer in India. Service: website redevelopment and optimization, plus management of their social media and ads.

What we did

We redeveloped the Gliderz website and optimized it for search, so that buyers looking for pickleball paddle and ball manufacturers in India can find the brand on Google.

The results (Google Search Console, last 6 months vs previous 6 months)

  • Clicks: 2.24K, up from 870 (about 2.6 times).
  • Impressions: 51.9K, up from 12.7K (about 4 times).
  • Average position: 7.9, improved from 8.8.

The site also includes 139 city and supplier landing pages (for example “pickleball paddle manufacturer in Pune” or “in Mumbai”). Over the 16 months to 15 October 2026 these pages together earned 767 clicks from 21,299 impressions, bringing in buyers searching for a manufacturer in their own city.

The site ranks at position 1–2 on Google for searches such as “pickleball manufacturers in india” and “pickleball paddle manufacturers in india”. Source: Google Search Console, web search, data up to 15 October 2026.

Related services

SEO Services in Pune · Website Development

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